About Pieter
The core of my career has been guiding change and fostering growth. I understand that the distinction between a poor and sound investment today can mean the difference between years of stagnation and meaningful progress. My role is to support entrepreneurs in making rational, fact-based decisions.
With a foundation in audit from my tenure at KPMG, I transitioned to serving as CFO of CRH Builders Merchants Benelux, where I led business development. In this role, I built a solid track record in M&A, integration and change management, reorganizations, process improvement, IT initiatives, and strategic reorientations.
I employ a no-nonsense approach while remaining mindful of all stakeholders’ interests. I firmly believe that employee engagement is critical to the success of any transformation. Through coaching and empowerment, I aim to maximize individual potential and develop employees into ambassadors of change.